Bieneck International

DISCOVER AMERICA PAVILIONS

Often the first contact an international traveler or travel professional has with America is at an international travel show, where the U.S. must compete with national pavilions organized by well-funded NTOs. Therefore, it is critical that the U.S. industry unites and uses its limited resources wisely at international travel & tourism events to present the United States as the world’s premier travel destination.

Participation in branded U.S. Pavilions provides U.S. travel & tourism destinations and organizations with an in-country opportunity to interact face-to-face with their primary buyers through cost-effective participation alternatives. The Discover America brand serves as a unifying element for the whole industry; it positions and promotes the United States, and serves as a quality standard for representing U.S. travel & tourism interests abroad.

B-FOR promotes international travel & tourism events as efficient media for promoting inbound U.S. travel, and - in cooperation with the Travel Industry Association (TIA), the U.S. Department of Commerce U.S. Commercial Service, and Visit USA/Discover America organizations around the world - has developed Discover America Pavilions tuned to the industry’s and the international markets’ needs.

Discover America Pavilions organized by B-FOR International aim to:

•	Brand, position, and promote the United States in high priority inbound markets as the world’s premier travel destination
•	Integrate U.S. participation at international travel & tourism events in the global, regional, and national marketing of the United States
•	Improve America’s image around the world and reverse the decline in U.S. share of world tourism
•	Manage the U.S. image as it is presented at international travel & tourism events
•	Manage the use and positioning of the Discover America brand and establish Discover America Pavilion quality standards at international travel & tourism events
•	Create customer- and user-friendly U.S. environments at international travel & tourism events, for the trade and public alike
•	Encourage industry cooperation and leverage support from the U.S. Department of Commerce U.S. Commercial Service and Visit USA/Discover America organizations
•	Provide the U.S. travel & tourism industry with cost-effective means to reach targeted international audiences through all-inclusive Booth Packages with exhibit space, carpeting, furnishings, lighting, exhibitor signage, and access to the Discover America Pavilion Hospitality Lounge and Business Services for one low price

B-FOR International Discover America Pavilion WORLD TOUR 2008-2009
ABAV 2008	RIO DE JANEIRO • 22-25 October
ATM 2009	DUBAI • 5-8 May
Bit 2009	MILAN • 19-22 February
CITM 2008	SHANGHAI • 20-23 November
Fitur 2009	MADRID • 28 January-01 February
ITB Berlin 2009	BERLIN • 11-15 March
Mitt 2009	MOSCOW • 18-21 March
OTM 2009	MUMBAI • 7-9 February NEW DELHI • 12-14 February
TUR 2009	GOTHENBURG •19-22 March
WTM 2008	LONDON • 10-13 November

Discover America Pavilion Participation includes:

Prime show location

Discover America branding

State-of-the-art quality and design

Individual booth as described

Exhibitor Passes

Listing in Official Show Catalog

and Pavilion Directories

Hospitality and business services

Internet access

Bilingual Pavilion staff

Daily cleaning and waste disposal

Press & media services (where applicable)

Discover America Pavilion Exhibitors are offered:

Sponsorship and promotional opportunities

Optional furniture, plants, equipment

Custom signage and graphics

Custom booths

On site labor

Booth staff and interpreters

Consolidated shipments

Hotel accommodations

VAT refund service

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